Wednesday, February 6, 2013

Disney Unveils Fantastical Collection of Products Inspired by Disney`s Oz The Great and Powerful

Disney Consumer Products (DCP) has unveiled its newest film-inspired product
collection based on the highly anticipated Oz The Great and Powerful, in
theaters March 8th. In collaboration with leading brands including CDI, Jem, Sue
Wong, Joe Vilaiwan, Jerome C. Rousseau, Tollytots and more, the product
collection spans couture fashions, apparel, designer shoes, accessories, limited
edition costumes and toys inspired by the film starring James Franco, Mila
Kunis, Rachel Weisz, Michelle Williams and Zach Braff.

Designed with the fantasy of Disney`s film and its colorful characters in mind,
the new product line features a bold color palette, vibrant designs and
innovative toys that embody the new personalities and beloved characteristics of
Oz The Great and Powerful.

"This assortment of Oz The Great and Powerful product reflects the spectacular
adventure and stunning world showcased in the film," said Jonathan Symington,
vice president of licensing for Disney Live Action Studios at Disney Consumer
Products. "From limited edition dresses and dolls to a high-end fashion line, we
have developed an exciting collection of beautiful and unique products that is
sure to delight fans of all ages."

The Oz The Great and Powerful collection of products is available now at
boutiques, national retailers, Disney Store locations nationwide and


* Disney Store:

* Limited Edition Glinda and Wicked Witch Costumes for Adults: These exclusive
costume gowns were designed with the look and feel of the real costumes worn by
Glinda and the Wicked Witch in Oz The Great and Powerful. Limited to an edition
of 300 each, both gowns feature couture fashion detailing and embellishments,
including real feathers, delicate lace and leather. Available only at select
Disney Store locations and at (Price: $349.50-$399.50)


* Deluxe Glinda Costume and China Girl Costume for Girls: With designs inspired
by Glinda and China Girl`s costumes in Oz The Great and Powerful, these
beautiful costume gowns feature authentic detailing and are made for play time
all year long. Accessories sold separately, available exclusively at select
Disney Store locations and at (Price: $39.50-$79.50)

* Oz The Great and Powerful Doll Collection: A collection of beautiful dolls,
designed after everyone`s favorite characters from Oz The Great and Powerful.
These 11.5" dolls feature Oz, Glinda, Theodora and Evanora. Available
exclusively at Disney Store and (Price: $34.50 each)


* Oz The Great and Powerful Designer Fashions and Shoes:

* Be transported with these fashion-forward graphic tees that capture the
adventure, beauty and mystery of Oz The Great and Powerful. Available
exclusively at Macy`s. (SRP: $19.99-$29.99)


* This glamorous dress collection from designer Sue Wong captures the enchanting
looks of the characters of Oz The Great and Powerful. The collection draws from
the glamorous styles seen in the film, and is inspired by Evanora, Theodora,
Glinda and China Girl.

* Capture the glamour and sophistication of Oz The Great and Powerful with this
specialty collection of fine jewelry from Joe Vilaiwan. Fifty-two styles
available at specialty retailers. (SRP: $200-$800)

* High-fashion Jerome Rousseau shoes evokes the style and glamour of Oz The
Great and Powerful. Available at Bloomingdales, Saks Fifth Avenue and Yook, with
a special silver shoe available exclusively at (SRP: $600)


* Oz The Great and Powerful Toys and Costumes:

* Enter the magical world of Oz The Great and Powerful with this spellbinding
necklace and ring set. Set includes Evanora's signature necklace with flip
feature and Theodora's ring complete with spinning jewel. (SRP $7.99)

* Become a part of the magical world of Oz The Great and Powerful with Glinda's
Signature Tiara and Light up Wand. Tiara features a hanging jewel just like the
one from the film, and the Wand lights up with a touch of a button. (SRP $14.99)

* Dress up and play in reversible tutus inspired by each of the Witches from Oz
The Great and Powerful: Evanora, Theodora and Glinda. Each tutu has two totally
different looks and comes with a unique hair piece and Oz The Great and Powerful
charm. (SRP $14.99)

* Oz is ready for all the adventure that awaits him on his journey through the
strange and vibrant land. The Oz fashion doll (SRP $12.99) is dressed in a coat
and top hat with his travel bag. He carries China Girl, a porcelain girl that he
befriends and takes under his wing during his adventure.

Additionally, Disney Press, an imprint of Disney Publishing Worldwide, has
released several titles in print and eBook form in support of the feature film,
including Oz The Great and Powerful Movie Storybook; Oz The Great and Powerful a
Magical Sticker Set; World of Reading: The Land of Oz; The Witches of Oz 8x8
picture book; a junior novel; and The Art of Oz The Great and Powerful written
by the film`s Executive Producer Grant Curtis. L. Frank Baum`s The Marvelous
Land of Oz and The Wonderful Wizard of Oz were also re-released under the Disney
Press imprint.

About Disney Consumer Products

Disney Consumer Products (DCP), the world`s largest licensor, is the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends
the Disney and Marvel brands to merchandise ranging from apparel, toys, home
d├ęcor and books to food and beverages, stationery, electronics and fine art. DCP
develops Disney entertainment franchises into 365 day-a-year product
opportunities at retailers worldwide. DCP is comprised of three businesses:
Licensing, Publishing and Disney Store. The Licensing business is aligned around
seven strategic brand priorities: Disney Baby & Classic Characters, Disney Media
Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney
Fairies, Disney Live Action Film, Marvel, and Lucasfilm. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's books, magazines,
and digital products. Disney English is DPW's English language learning
business, which includes over 35 Disney English learning centers across China
and a supplemental learning book program. DPW`s growing library of digital
products includes best-selling eBook titles and original apps. The Disney Store
retail chain operates across North America, Europe, and Japan with more than 350
stores worldwide. Disney Store carries high-quality products, including
exclusive merchandise tied to key Disney and Marvel entertainment offerings. and are Disney`s official online
shopping portals. For more information, please visit Disney Consumer Products or
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About Disney`s Oz The Great and Powerful

Disney`s fantastical adventure "Oz The Great and Powerful," directed by Sam
Raimi, imagines the origins of L. Frank Baum`s beloved wizard character. When
Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is
hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he`s hit the
jackpot-fame and fortune are his for the taking-that is until he meets three
witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle
Williams), who are not convinced he is the great wizard everyone`s been
expecting. Reluctantly drawn into the epic problems facing the Land of Oz and
its inhabitants, Oscar must find out who is good and who is evil before it is
too late. Putting his magical arts to use through illusion, ingenuity-and even a
bit of wizardry-Oscar transforms himself not only into the great wizard but into
a better man as well.

"Oz The Great and Powerful" is produced by Joe Roth, with screen story by
Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire.
Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive
producers. "Oz The Great and Powerful" opens in U.S. theaters on March 8, 2013.